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News Breaks | | | | September 23, 2011 | | 13:34 EDT |  | ACOM | Follow-up: Ancestry.com shares defended at Piper Jaffray
Piper Jaffray attributes the recent weakness in Ancestry.com shares to reports the company is doing some price testing on its core genealogy product. The testing, Piper believes, will allow Ancestry.com to set long-term prices that maximize customer sign-up. The firm reiterates an Overweight rating on the stock. :theflyonthewall | |
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